Aquafina, PepsiCo's water brand, partnered with Warner Bros.' Space Jam: A New Legacy. The toolkit uses a curved blue basketball-court display with Bugs Bunny and the Tune Squad on the side panels.
A spinning-ring header holds a giant bottle, and the shelves carry the special-edition packs. The movie characters and court graphics make it fun for families shopping in hypermarkets.
3D concept, photoreal renders and technical drawings for production.
