Forxiga (dapagliflozin) is AstraZeneca's diabetes, heart and kidney medicine. The booth is made of colourful stacked frames in red, yellow, blue and cyan, with a giant water cooler as the hero prop.
The cooler links to the drug's way of removing sugar through urine, and the playful colours make it stand out among the white booths in Saudi Arabia.
3D concept, visualisation and production-ready design.
