Cosyntex Launch Event In Egypt 2017:
The main Creative Concept for this event is the idea of " I LIVE " instead of being " Dead Inside".
To symbolize the idea of a Dead Inside Patient, the Mannequin was the realistic symbol we worked on.
The event Flow is composed from a dark registration counter with ushers dressed like Mannequins, Moving like them, acting like they are dead inside
The Foyer has scenes from the real life of a patient with the Ushers dressed as Mannequins until the moment of the launch all the Foyer colors and theme changes due to screens on the sides and on the floor and on the gate.
The carnival Starts... I Live!
