Mountain Dew, PepsiCo's citrus soft drink, ran a "Gold" Sip More & Boost Your Chances of Winning promotion across the UAE and Oman. The toolkit is a set of stepped floor displays wrapped in jungle-green graphics and giant gold lettering.
Tiered shelves hold cans and bottles in solid blocks of green, a big Dew can and bottle frame the sides, and the gold promo message is readable from far down the aisle. Versions were sized for hypermarket ends, islands and smaller stores.
3D concept, photoreal renders and technical drawings for production.
