A hospitality stand built around one idea: the Saudi majlis, reimagined for the exhibition floor. A glass-and-green volume with gold neon edges opens onto a raised circular seating platform, where guests are welcomed the traditional way, with Arabic coffee, dates and bakhoor.
At the heart of the stand, a cascading gold-rope column drops from a layered, perforated-mesh canopy, marking the centre of the majlis and visible from across the hall. Najdi-style carved doors with brass studs frame the space, pairing heritage craft with the brand's modern green-and-gold identity.
Digital kiosks and backlit displays carry the brand story, while floor-level neon lines guide visitors from the aisle into the seating area.
Scope: concept design, spatial planning, 3D modeling, materials & lighting, final renders.
THE MAJLIS
A raised circular platform with low seating, draped throws and an oud sets a relaxed, homely tone. The gold-rope column rises from a brass rail at its centre, turning the seating area into the stand's focal point.
HERITAGE DETAILS
Najdi doors with brass studs and knockers, a gold dallah with finjan cups, dates and a bakhoor burner — small, familiar touches that make the space feel like a Saudi welcome rather than a sales booth.
