Pantene, P&G's haircare brand, wanted a beauty stop inside MDLBEAST, Saudi Arabia's biggest music festival in Riyadh. The Glow Studio is a gold, open-front pavilion with a light arch, mirror styling stations and shelves of Pantene product, so festival-goers can get their hair fixed between sets.
Gold frames, warm light and iridescent panels give it a premium, stage-ready look that photographs well at night. Hair-styling chairs sit at the front, a product wall runs along the back, and the Pantene Glow branding crowns the entrance.
“Pantene Glow played a key role at the Middle Beast Festival, helping many girls style their hair and stay glowing all day long.”
Beauty x Music Energy
“Where Music Meets the Glow.”
Pantene Glow Experience
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Stage and venue concept, 3D visualisation and production design.
