IQOS, Philip Morris International's heated-tobacco device, ran "Negm El Sin" (Star of the Scene), an event series in Alexandria, Egypt. The project covered the event identity in action: a teal neon stage set, a performance space and a branded truck.
Bold teal and white, microphone graphics and lit frames give the event a nightlife, talent-show feel. The same look runs across the venue, stage and the mobile truck, so the brand reads instantly wherever it shows up.
https://www.instagram.com/negmelscene/
Stage and venue concept, 3D visualisation and production design.
