KIRI x DISNEY 100 — BACK-TO-SCHOOL TOOLKIT
UAE 2023 | Retail POSM | 3D Concept & Visualization
An in-store toolkit celebrating Disney's 100th anniversary for the Bel Group's family of brands (Kiri, The Laughing Cow and Babybel), created for the "Wonderful Back-to-School" season across the UAE.
The system is built on a warm yellow halftone base, the three brand hexagons as a recurring crown, and bold comic-style panels of Mickey, Minnie, Donald, Daisy and friends. Every unit drives the "Scan & Win" promotion, with QR codes on shelf strips, headers and base panels leading shoppers to back-to-school prizes.
The toolkit covers every format in the store:
— Island display with an arched header and die-cut character standees
— Double-bay gondola display with a central character tower
— Gondola ends and free-standing units (FSUs)
— Half-pallet displays for bulk stacking
Scope: concept design, 3D modeling, product merchandising, materials & lighting, final renders.
GONDOLA ENDS, FSUs & PALLETS
The same language scaled across smaller formats: mirrored gondola-end pairs with side character panels, slim free-standing units for aisle interruption, and half-pallets that let stacked product do the talking under a Mickey header.
