A pop-up house for Chester Cheetah, built to bring the "Cheetos Movie Mayhem" campaign into UAE malls. The booth is a cartoon cottage in full Cheetos orange: a pitched roof with neon edge lighting, oversized Cheetos pieces tumbling off the balcony, cheetah-spot columns and Chester bursting through the wall.
Visitors move through three moments:
— Play: a "How to Play" standee and a Cheetos-catching game box on Chester legs. Take a selfie, tag @CheetosArabia with #CheetosMovieMayhem, show the promoter and play to win points and prizes.
— Watch: a side cinema corner with red movie-theatre seats, ornate frames and an "It's a Cheetos Thing" neon wall featuring Cheetos Popcorn.
— Snap: inside, a Chester armchair with his tail and sneakers sits in front of a backlit wall of Cheetos packs, a ready-made photo spot.
Scope: concept design, spatial planning, 3D modeling, materials & lighting, final renders.
