An exhibition stand for SFS, the food-service distribution arm of Basamh Group, designed as a working kitchen rather than a showroom. Two sweeping white rings with glowing green undersides float above the stand, carrying the SFS logo and pulling visitors in from every side of the hall.
At the centre sits a live cooking station, "The Quirky Culinary Carousel", where chefs turn SFS products (pasta, peanuts, popcorn) into tasting dishes under a hanging garden of ferns and mirrored cubes. Around it, the stand is split into clear zones:
— A barista counter with a green glass-bubble wall and floating cup rack
— A bakery and dessert corner with a glass display case and Edison pendants
— A lounge with high tables for meetings and tastings
— A green-wall totem presenting the full portfolio of partner brands
— A branded reception desk in frosted green acrylic
White oak flooring, living green walls and warm pendant lighting keep the space fresh and hospitable, matching the brand's green-and-white identity.
Scope: concept design, spatial planning, 3D modeling, materials & lighting, final renders.
THE LIVE KITCHEN & HOSPITALITY ZONES
The cooking station anchors the stand under a suspended planter grid and industrial pendants, framed by product shelving and a chalkboard menu. The barista bar, bakery counter and branded reception each have their own character while sharing the same white, green and oak palette.
