Pepsi's football activation for the 2022 World Cup season, set up on a UAE beach. The structure is a two-level blue platform with a lit arch, giant Pepsi cans and football-themed games.
Fans could play, watch and take photos under a huge Pepsi globe, with product fridges built into the sides. Bright blue light and big cans make it read as Pepsi from a distance, day or night.
Concept, 3D visualisation and production design.
