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Pepsi · Activations & Roadshows

Pepsi × TikTok Freestyle Activation – UCL 2022, UAE

Client
Pepsi
Type
Activations & Roadshows
Sector
FMCG & Food
Location
UAE
Year
2022
Tools
3ds Max · Photoshop

Pepsi and TikTok ran a "Football & Music" freestyle challenge around the UEFA Champions League. The activation is a round, lit performance pod where people record freestyle football and dance clips.

Neon rings, LED screens and Pepsi and TikTok branding turn the pod into a mini stage. It was designed to be compact enough for malls and events in the UAE.

Concept, 3D visualisation and production design.

View on Behance ↗

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