Snickers | Hungry For A Win — Stadium Activation UAE | Activations & Roadshows by Amr Ali

A 6×2m mini football stadium built out of Snickers, rolled out across hypermarkets in the UAE.

THE STORY

The UAE was deep in football fever, and Snickers wanted to be part of every match-day conversation, starting in the hypermarket aisle. Snickers has always said that hunger changes you. During football season, fans are hungry for goals, for bragging rights and for the win. We turned that into "Hungry For A Win", a Scan & Win promotion with Premier League and beIN Sports, and gave it a physical home in the store.

So we skipped the usual display and built a full stadium you can walk into. Two curved gondola grandstands stacked with Snickers sit at either end of a turf pitch, a commentator's booth stands at the centre circle, and floodlight towers light the whole thing. From above it reads as a real stadium. From the aisle it looks like match night.

CONCEPT & ZONES

01 — The Grandstands (Product Walls)

Two curved, stadium-shaped gondolas hold the stock. The Snickers packs stand in for the crowd, row on row. Shelf strips carry the two main prizes: Scan & Win a trip to watch a Premier League game live, and Scan & Win beIN Sports subscriptions. Digital screens built into each stand play the campaign messages.

02 — The Commentator Booth (Centre Circle)

A glass commentary box at midfield with a mic and screen inside, carrying the line "Comment Big. Win Bigger." Shoppers step in, commentate their own goal like a real match caller and scan to enter.

03 — Hit & Score Wall (Interactive Game)

A lit goal wall with a 1.5×1.5 grid of target balls. Shoppers take a shot, hit a target and win. It's built for dwell time and social content.

04 — Stadium Atmosphere

Floodlight towers, pennant flags, foam fingers, vuvuzelas, goal-net grids and giant 3D Snickers bars on top saying "Hungry For A Win", each with a scannable QR code. Every element points back to the Scan & Win mechanic.